

I am a writer and editor with over 14 years of experience across multiple publications. Over the years, I have enjoyed creating and managing content for newspapers, magazines, web pages, social media and marketing. I am excited by projects that let me apply my skills to tell stories that engage, evoke and delight.
Hi, I’m Vani—a San Francisco-based writer and content strategist with a deep love for language and storytelling. Over the past 14+ years, I’ve worked across journalism, digital marketing, and brand communications, crafting content that helps people make sense of the world and engage meaningfully with the products, ideas, and communities around them.
I began my career as a reporter and editor, and later led the editorial strategy at ParentCircle, a parenting magazine and website with a reach of over 7 million. Since then, I’ve written everything from long-form features and case studies to landing pages, social content, and SEO-optimized web copy. My work is grounded in clarity, empathy, and the belief that great content always begins with listening.
I hold an MSc in Literature and Modernity from the University of Edinburgh and a BA in English from the University of Madras. I’ve lived and worked across India and the UK, and I now call California home. When I’m not writing, you’ll find me baking, editing poetry, or planning my next food adventure.